ebeam

Onsite & remote contract 2012-2015

Creative brief

As a start-up embedded within a successful industrial x-ray company, the challenge was to innovate and still integrate with the parent organization. The ebeam team felt strongly that they wanted to be aesthetically sophisticated, human and future forward. In response we created a photographically rich narrative introducing new audiences to a safer and cost effective alternative to chemical sterilization.

Exploration & discovery

We researched the competition, analyzing the efficacy of their digital presence. We also conducted interviews with customers and internal stakeholders, using this research to prototype user flows, information architecture and user -centered taxonomy.

Photography & Motion

The photography was commissioned and a creative brief written around the site architecture and overarching narrative. As part of the build phase we developed Parallax, CSS & Gif animations to help communicate the science behind the new technology.

Desktop, Tablet, Mobile, and Apps

As part of the marketing, sales and onboarding communication strategy we designed and developed an internal Android App. The App coalesced scores of PowerPoint presentations into a Master App that could be updated with a cloud based PDF library of the latest R&D. As part of this process we also created a ‘Low-tech’ interactive PDF version of the App.
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