MetaMed

In partnership with Now Labs 2011-14

Data meets medicine

MetaMed was providing detailed medical reports on potential causes, possible treatments, and their prognosis. The design brief was to create a contemporary brand identity that stood apart from the standard Health & Medicine space by providing patient specific data science as a key differentiator.

Mutually-exclusive user base

The site was designed to speak to a diverse group of visitors. We developed detailed ‘Personas’ to understand user flows and patient/doctor requirements. Sometimes we needed to design for mutually exclusive levels of details because patients and doctors didn’t share needs or a common vocabulary.

Brand design & collateral

As part of the design process we developed a brand mark, typography system, color ID, and supplementary print collateral.
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