Panasonic

In partnership with Now Labs 2013

The connected experience

Panasonic was seeking to build a new line of business by connecting all of its screens in a network, including end-user experience, and at the same time seeding a cloud services expertise within the company. The design brief was to create some visual UX & UI high level concepts for how the new platform might work.

Consumerization of B2B

The concept was to create a rich visual narrative and prototype to help communicate the connected service concept with stakeholders and the management team.

UI dashboard

Dashboard interface of data visualization were added to demonstrate how managers might use the interconnected network of screens and devices to understand usage and performance of their customers.

Advertising network

We also prototyped the functionality of networked screen advertising. Envisioning a system where video inventory could be uploaded, distributed, and targeted to specific venues and audiences. We even explored the use of human emotion recognition technologies (All I can say is beware of the future :-) !)

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