Stone Clinic

In partnership with Now Labs 2012 – present

Creative brief

The Stone Clinic is an innovative orthopedic surgical practice and leader in the development of organic biologic alternatives to knee replacement and other advances in orthopedic health. Our goal was to overhaul the brand, user experience and messaging, and create a self-diagnostic web application, as part of a robust CMS platform that could better handle hundreds of pages of detailed educational material while serving the needs of thousands of new and existing patients.

Complex content library

The Stone Clinic has one of the worlds largest surgical content libraries dedicated to educating the patient about their injuries, surgical procedures, and recovery. We designed and developed an improved user experience helping potential patients discover more about their injury, and the path to recovery.

Wizard & Web App

We created a mini-site ‘wizard’ to help with patient on-boarding, expediting administration time, and also aiding patients that are in pain, worried, and in a hurry to understand their next steps, financial complexities and the legal challenges of treatment. As part of this wizard we created a self diagnosis web app to help patients identify and understand their injury.

Collateral

As part of the support for the launch of the service we created stationary, aimed at both patient and doctors needs.

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